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      <title>Hành trình biến thương hiệu thành biểu tượng: Những bài học xây dựng thương hiệu văn hóa từ các biểu tượng huyền thoại = How brands become icons: The principles of cultural branding</title>
      <pubDate>Wed, 01 Jan 2014 17:38:25 +0700</pubDate>
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      <author>Douglas B. Holt</author>
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      <dc:date>2014</dc:date>
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      <title>Quản trị thương hiệu</title>
      <pubDate>Thu, 01 Jan 2009 17:38:25 +0700</pubDate>
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      <author>Patricia F. Nicolino</author>
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      <dc:date>2009</dc:date>
      <dc:creator>Patricia F. Nicolino</dc:creator>
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      <title>Xây dựng và phát triển thương hiệu</title>
      <pubDate>Mon, 01 Jan 2007 17:38:25 +0700</pubDate>
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      <author>Vũ Chí Lộc</author>
      <dc:format>Sách</dc:format>
      <dc:date>2007</dc:date>
      <dc:creator>Vũ Chí Lộc</dc:creator>
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      <title>Quản trị thương hiệu cá nhân &amp; công ty = Effective Personal And cCompany Brand Management</title>
      <pubDate>Tue, 01 Jan 2008 17:38:25 +0700</pubDate>
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      <author>Hubert K. Rampersad</author>
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      <dc:date>2008</dc:date>
      <dc:creator>Hubert K. Rampersad</dc:creator>
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      <title>Đảo chiều: ZAG: Chiến lược số một của những thương hiệu hàng đầu</title>
      <pubDate>Fri, 01 Jan 2010 17:38:25 +0700</pubDate>
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      <author>Marty Neumeier</author>
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      <dc:date>2010</dc:date>
      <dc:creator>Marty Neumeier</dc:creator>
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      <title>Khoảng cách: Đưa ý tưởng thiết kế thương hiệu tiệm cận chiến lược kinh doanh = The Barand Gap</title>
      <pubDate>Fri, 01 Jan 2010 17:38:25 +0700</pubDate>
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      <author>Marty Neumeier</author>
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      <dc:date>2010</dc:date>
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      <title>Thương hiệu với nhà quản lý (The road to success)</title>
      <pubDate>Thu, 01 Jan 2004 17:38:25 +0700</pubDate>
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      <author>Nguyễn Quốc Thịnh</author>
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      <dc:date>2004</dc:date>
      <dc:creator>Nguyễn Quốc Thịnh</dc:creator>
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